Digital Marketing

What is Digital Marketing?

Digital marketing is the process of promoting or advertising a product or service through the internet. The Internet has become a very effective tool for reaching consumers, and it offers many opportunities for businesses to reach customers and market their products or services. Digital marketing may sometimes be seen as a synonym for online marketing, internet marketing or web marketing. Digital marketing utilizes digital platforms, such as Google search, social media and websites. The goal of digital marketing is to reach a wider audience, build brand awareness and increase sales.

Our Digital Marketing Services

When you invest in any of Ushauri Tech’s digital marketing solutions, you’ll have some of the top minds in the industry working on your campaigns to deliver the best possible results. We understand that no two businesses are the same, so we take the time to understand your organization and build campaigns that help you achieve your objectives.

Ushauri Tech is capable of implementing a full suite of digital solutions, but of course we’ll work with you and determine which tactics are best-suited to help your business accomplish its goals. We’ll mix and match to come up with the perfect digital marketing plan for your business.

Our digital solutions are centered around three core areas: site, search and social. These categories are just a way to loosely organize the many variations of the digital solutions we offer.


A website is an important part of any business’s digital presence because it’s often where potential customers go to get a first impression. Our site solutions cover frontline tactics such as website design and development, landing page optimization and content marketing , which businesses can use to help tell their stories and entice potential customers into making a purchase. Analytics falls into this group because it’s equally as important to measure a website’s activity and how visitors are acting on landing pages and engaging with content. It’s also critical for a businesses nowadays to know all the important metrics of their website. Included with the sats is also conversion architecture and analysis. While looking at your website statistics, through tools like Google Analytics, you are often able to make good judgements about areas of your website pages that might not be converting or performing as well as you’d have hoped. So every 3 months you should be looking at your conversion goals and possibly tweaking areas of your website to increase these conversions.


Search marketing revolves around attracting customers using search engines to your website by providing the answers or products they’re looking for. Ushauri Tech’s search solutions include pay-per-click (PPC or Google Adwords as it is commonly referred to), digital display advertising, retargeting and search engine optimization campaigns. Each of these tactics has the ability to drive more traffic to your site, which means more opportunities to make sales and increase profit.


One thing is certain about social media: it gets more popular by the day. As adoption rates continue to rise globally and locally with each new social platform, savvy businesses are taking advantage of the ability to directly communicate with their customers in a social setting. Our social solutions include social media brand management and paid advertising strategies, which are all methods businesses can use to increase their brand awareness and engage with their target audience to build customer retention. We also focus on social media training, and upskilling businesses and individuals to manage their own social media presence. We believe that companies should always have people in house to be able to respond correctly to queries from people on their social networks and that sometimes it is necessary to outsource the actual postings to another party. At least this way it doesn’t get forgotten about.

Ready to get started on your digital marketing ?