In the bustling digital advertising landscape of Kenya, businesses face fierce competition for consumer attention. To effectively engage potential customers and drive conversions, smart strategies like retargeting play a crucial role. Did you know that approximately 92% of visitors to your website may not be ready to convert immediately? This is where retargeting, also known as remarketing, comes in. Retargeting keeps your brand, products and services on the minds of your customers and persuades hesitant customers to make a purchase decision. In this blog post, we will explore the art of retargeting, its benefits for Kenyan businesses, and how its effective use can lead to increased sales for business in Kenya.
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