Mastering the Art of Retargeting: Unlocking the Power of Persuasion for Kenyan Businesses
In the bustling digital advertising landscape of Kenya, businesses face fierce competition for consumer attention. To effectively engage potential customers and drive conversions, smart strategies like retargeting play a crucial role. Did you know that approximately 92% of visitors to your website may not be ready to convert immediately? This is where retargeting, also known as remarketing, comes in. Retargeting keeps your brand, products and services on the minds of your customers and persuades hesitant