Search Engine Optimization(SEO)
What is Search Engine Optimization (SEO)?
Search Engine Optimization, or “SEO,” is a set of techniques that help your website appear higher in search results when people search for things on search engines like Google, Bing, or Yahoo.
Imagine you’re searching for a new pair of running shoes. You probably type something like “best running shoes” into a search engine. The websites that appear at the top of the results are there because of SEO. They have followed certain rules and techniques that search engines like, which makes them more trustworthy and relevant.
Research on search engine usage has proven that people seeking products and services online don’t venture beyond the first three pages of search engine results when they enter a keyword or phrase. This makes it a necessity for website owners to optimize their sites so that they are highly ranked on search engine results and hence found easily by potential visitors in search of goods, services and information.
SEO is one of the most important digital marketing technique used to get and keep your website at the top of the search engine rankings. By showing up higher in search results, you attract more visitors to your website. And more visitors lead to more customers, more sales, and more success for your business.
While our complimentary SEO and website audit will get you started on the right track, a technical SEO audit is needed to take a deeper dive into your website and overall online presence. From a backlink analysis to identifying problems with your online sales funnel, we can help make sure that your website is performing to it’s highest potential and being found by search engines and customers.
Ushauri Tech SEO Services
Technical SEO
Technical SEO refers to the actions performed to help search engines crawl your website. Creating a thorough XML sitemap, making your site mobile-friendly, adding structured data to help web crawlers sort and categorize your pages based on the type of content they carry are just some of the techniques used in technical SEO.
On-Page SEO
On-page SEO, also referred to as on-site SEO, is the process of optimizing the content on your website. This includes your keywords, headers, meta titles, meta descriptions, images, and more.
Off-Page SEO
Off-Page SEO is a term for the collective set of activities that you do outside your website so as to build links that point to it. Links that point to your website are known as backlinks. The main agenda for Off-Page SEO is to create quality, relevant and trustworthy backlinks which are a key aspect of search engine ranking.
Local SEO
Local SEO focuses on increasing your online presence in your community and promoting your products or services to local customers. A local SEO strategy relies on Accurate Business Listings, Reviews, Citations Local Keyword Research among others.